If you are looking for marketing mediums that can effectively get your business and name out to the masses, having a website is one of the surefire ways to achieve a goal like that. The greatest benefits of having a website include making it easier your customers to access your services and products, develop better relationships with your customers, increase sales and more. However, you must not limit yourself and your business to just having a traditional website.
Today, studies have shown a significant growth of mobile device ownership. Simply put, you must adapt your website to increased mobile device usage. What’s more, Google updates its mobile search algorithm from time to time, so it is pertinent that you keep up with these changes to stay afloat.
The benefits of having a mobile friendly website
Perhaps having a competitive advantage over your competition is the biggest benefit of having a website that’s optimized for mobile device viewing. Those who refuse to catch up (optimize their websites) will lose out very quickly. When you optimize your website for mobile devices, you also ensure that it loads faster. This is essential because mobile website users tend to abandon a page altogether if they have to wait more than six seconds.
Nowadays, you really can’t afford to let your website render slowly. If your site is optimized, it does not only load faster but increases your visitors’ average time on site. As they will most probably view your website on the go, your site has to be easy to navigate. If you can fulfill these requirements, you can increase the rates of converting cold visitors to hot customers!
Golden rules of being mobile friendly to remember
For starters, the text in your website has to be legible from the get-go. Yes, the user should not need to zoom in to read. Next, you should define clickable spaces clearly by using underlines and buttons where appropriate. As most mobile devices do not support Flash, it is best to avoid creating any Flash content at all. On every page (in the mobile browser format), your company’s contact information should appear in the header. This piece of information is what your visitors should see from the start.
Be willing to simplify
Now’s the time to come to terms that you can’t include every bit or piece of information as there is a limited amount of screen space to work with. So determine the specific pieces of information your visitors will probably be searching for. If you want your website to facilitate online sales, it is pertinent that you simplify the steps involved in navigating from entry point to check out as well. With some amount of content cut, you might have to plan your site layout again. If you find this task difficult to handle or complete on your own, don’t worry because there is a wide availability of companies that specialize in mobile website design in New York City.
One more thing, you should always remember to incorporate the same branding elements on both your mobile site and standard site. This way, your visitors will know that they are interacting with the same company.