Almost everyone is communicating and finding people, products, and services through their mobile devices nowadays. Today, mobile is omnipresent. In fact, it has replaced desktop as the primary device for accessing the internet.
Research conducted by StatCounter Global Stats states that “mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.”
This study serves as a caution light for companies, institutions, businesses and establishments out there to give extra attention in making their websites mobile-friendly.
Going back to 2015, Google launched a new search algorithm, which was later called “Mobilegeddon,” wherein mobile friendly website designs ranked better on search engine results pages. With the increasing importance of mobile friendly website designs, Google created a tool called the “Mobile Friendly Test.”
Why Have A Mobile-Friendly Website?
The desktop version of a website when accessed through a mobile device will take a lot of zooming in and out for your audience to read through your site’s content. This can be very inconvenient for them. Instead of hooking your potential customer with your website’s content, you’ll have them leaving because of a disappointing experience.
Here are the reasons why mobile friendly websites are important:
A Mobile-friendly website can provide information swiftly, and smoothly. Consumers want information on the fly. People are willing to multi-task once they remember a product or service they want to avail. Even while on the way to work, consumers will quickly reach out for their phones and start searching online. Fast Company cited a study of Adobe Digital Marketing Insights that mobile users purchase more online, compared to desktop users. In investing on a mobile friendly website will help your business give them the immediate information they need. This will also mean immediate return on investment for you.
A Mobile-friendly website can generate more traffic. Internet users have higher mobile digital media time. Anyone with a mobile device can relate that they simultaneously use their smartphones or tablets while doing other tasks. Your business will be missing a lot of opportunities without a mobile friendly website. Think of it: how will you deliver a competent mobile experience for your mobile-oriented customers without optimizing a mobile friendly website?
A Mobile-friendly website can increase customer conversion. Audiences become your loyal customers once they find themselves satisfied with their online “shopping” experience as they browse through your website. Without the difficulties of pinching and zooming to read content; hassle in pressing links and unavailable large images or videos, your business will never go wrong in engaging customers. Moreover, they are less likely to shift to your competitor. You just have to provide them everything they need with the best customer experience they deserve to get.
With all these advantages brought about by a mobile friendly website design, you should not be taking it as the same with a responsive website.
Mobile-Friendly Website vs. Responsive Website
Mobile-Friendly Website Design
From copy to images, videos, and links, your website design should be easily accessed on different platforms over the internet. A single website design should be able to work effectively across devices. A mobile-friendly website design is the same as the desktop version. However, it is scaled down to fit mobile devices’ screens. Making a website mobile friendly means easier navigation for your market.
A responsive website means your content changes as the size of your viewing screen changes. For example, a three-column layout in a full-sized screen can be a two-column layout once you minimize your screen. From images, messages to graphics, all these will flexibly resize according to the screen you are viewing the website. Moreover, in a responsive website, large and unnecessary images that may interfere with your website’s important content are hidden. This is to ensure that your website will look and function effectively at any size.